TRIZ as an amplifier for corporate creativity and corporate innovation ability
Staff members with high engagement and highly developed creativity and innovation ability help companies establish an advantageous market position by creating innovative products and services. This process can be positively influenced by applying the methods and tools of the innovation methodology TRIZ during strategic product forecast and planning as well as operative phases of product realization. This presentation shows, how advantageous conditions can be established that motivate the members of staff to engage themselves for developing creative and innovative products by using the system-based innovation methodology TRIZ.
The paper will be presented by Barbara Gronauer and will be considered for publication in the International Journal of Mechanics and Materials in Design, (edited by S. A. Meguid and published by Springer).
MECHANICS AND MATERIALS IN DESIGN
Workshop: TRIZ as an amplifier for corporate creativity and corporate innovation ability
Ort: Ponta Delgada, Azoren, Portugal
Speaker: Barbara Gronauer